Down The Rabbit Hole
How to Increase Conversion Using Identity Graphing & Psychographics - Part 2 (Ft. Tommy Liantonio)

How to Increase Conversion Using Identity Graphing & Psychographics - Part 2 (Ft. Tommy Liantonio)

September 30, 2021

DTRH Episode 33

How to Increase Conversion Using Identity Graphing & Psychographics - Part 2 

Ft. Tommy Liantonio 

Identity graphing is the future of lead management—the ability to recognize who is who within your website traffic and content consumers is critical. You must go above and beyond expectations, to crush that quota. When adding psychographics and AI calculated Ideal Customer Personas (ICPs) split into micro-personas, the opportunities are endless, and the level of precision and accuracy is unparalleled. 




Key Takeaways: 

  1. Marketing starts before a product is even created: The market must be asked about a set of problems, and asked if those problems need, or are even worth being solved. "If we build it they will come" is the greatest lie ever told. 
  2. Don't change your target, remove the wrong people within that target: Doubling the sales, doubling the emails, doubling the team, doubling everything is not the answer when trying to scale. The key is a removal process. We don't need more leads, we need more focus on the individuals who will buy. 
  3. When a sale fails, it's usually because we fail to execute properly: Enough said. 


"You need to prove to that it is a good buying decision. Most things that people buy are because it's how it makes them 'feel,' so salespeople should be building relationships and helping to solve a problem, not products or services." 

- Rob Turley


Episode Summary 

In today’s episode of Down The Rabbit Hole, your host, Rob Turley, Co-Founder & Co-CEO at White Rabbit Intel, delves deep into the mind of Tommy Liantonio. Tommy has created IP around identity graphing and will be partnering with Rob to create the ultimate data-driven bundle for lead generation and high-precision sales and marketing. 

Tommy and Rob talk about how the root of all sales and effective marketing stems from the target—following your target, is the messaging. The two are tied together, kind of like conjoined twins. They are critical to one another’s lifeblood. They share the same heart, lungs and need each other to survive. 

Most businesses have not been successful with their targeting accuracy and have perfected their message around the incorrect target. Once the target has been corrected, often the messaging fails because, again, it was built for the wrong audience. These two aspects fit one other like a glove and are always going to be directly related.  


About Tommy 

Tommy Liantonio is the Founder & CEO of, LiftCertain, and two other marketing and advertising businesses. He is dedicated to building and applying identity-based AI to grow profitable companies in B2B and B2C. 


Feel free to connect with Tommy Liantonio or Rob Turley on LinkedIn or follow Rob @RobTurley2 on Twitter! 

#DTRHpodcast #FollowTheWhiteRabbit #SalesEnablement #Targeting #ICP #Message #Sales #Marketing #WinLoss

Let’s Get Visual (Ft. Susy Rosado)

Let’s Get Visual (Ft. Susy Rosado)

February 4, 2021

DTRH Ep.16: Let's Get Visual - Feat. Susy Rosado 

Learn the steps for effectively present yourself on Zoom by properly leveraging the camera, timing, and scripting in a virtual setting. Our webcams are critical for establishing a real human connection and resonating with the people in your audience. Making "eye contact" to show your true intentions is imperative to build trust and develop a strong relationship effectively. 


Episode Summary 

In today’s episode of Down The Rabbit Hole, your host, Rob Turley, Co-Founder & Co-CEO at White Rabbit Intel, delves deep into the mind of Susy Rosado to teach us how to leverage using our webcams during virtual meetings, webinars, and events. It's crucial to become comfortable on camera in a virtual setting because appearances and confidence are everything. 

Knowing how to present yourself and effectively use your voice to come off as genuine is often the difference between trust and distrust. Body language is the majority of human communication. It's a subconscious requirement for humans to resonate with one another, and come to a mutual understanding. 

Quickly developing a positive rapport is a serious advantage. Rapport is the precursor to a relationship. The stronger the rapport, the easier it becomes to establish trust and create that strong relationship with your audience that we work so hard to achieve. 


About Susy 

Passionate about how entertainment influences people's lives, Susy Rosado is a successful tv producer, a seasoned actress, and a talented talk show host who specializes in catering to Latina women in the US and Latin America with the philosophy of driving meaning and purpose within the media she produces. 

Susy is an ambassador for the “Clave al Exito: Una guía Educativa para padres,” she is one of the co-hosts for “Revista De Zuleyka” and is currently the producer, writer, and host of parenting tips videos that air on the segment called "Vida y Salud" on HITN Network.  

Susy has worked with Walmart and P&G brands on branded entertainment segments for millennial moms on Univision digital platforms and was a producer, director, and host with multinational Johnson & Johnson's “Momentos de Mama” on Telemundo Networks. Simultaneously, throughout Latin America, she's been busy hosting the personal finance series called “Así Vivimos Así Crecemos” for Grupo Sura and webisodes of home renovation webisodes for “Handyman Al Rescate”—sponsored by Home Depot

Susy has been producing women and family-oriented content since 2009 when she began her own tv series called "9 MESES," a multi-platform media regarding 90-second how-to videos distributed on national television by VME that has aired in over twenty Hispanic countries on AMC/Chello Latin America

Aside from her acting and broadcast media production career, Susy worked in corporate finance in Mexico at the companies Gruma and Cemex, reporting directly to the Chief Economist. However, she is currently is working at Douglas Elliman Real Estate, selling luxury properties, volunteers reading to children, and is the proud mother of two boys.


Feel free to connect with Susy Rosado or Rob Turley on LinkedIn, or Follow Susy @susyrosado and Rob @RobTurley2 on Twitter or Facebook! 

#DTRHpodcast #FollowTheWhiteRabbit #Engagement #MediaProduction #Actress #ZoomTraining #Scripting

Podbean App

Play this podcast on Podbean App