DTRH Ep.21: Social Selling: Explained - Ft. Alexander Low
It's about time someone really explained how social selling works... Become a social selling Jedi by learning social sales psychology and the best practices to master the art. Alex and Rob joined forces to leak the esoteric recipe for success.
- The Paradox: The point of social selling is to sell. If you sell while social selling, you'll never sell a thing.
- Do Not Pitch: The pitch is for the birds. It's not the point. The point is to connect and set a meeting.
- Be Human: Just because it's virtual doesn't mean you should change your typical social patterns.
In today’s episode of Down The Rabbit Hole, your host, Rob Turley, Co-Founder & Co-CEO at White Rabbit Intel, delves deep into the mind of Alex Low to tear away at the facade created by a virtual selling environment we call LinkedIn.
Selling on social media platforms is not unlike any other form of selling. That is usually where people end up going wrong. They feel like they have a license to pitch at will when, in reality, nobody wants to be sold to. No one.
Though, people love communicating and love to buy things. The key is to approach as if you were meeting someone for the first time at a cafe, and have a damn good reason to be doing so. Being genuine, showing real interest, and understanding the psychology behind what people need to be willing to engage with you is the secret sauce.
Alex Low likes to refer to the following story to describe his mission and purpose.
In 1519, Ferdinand Magellan set sail from Spain with five ships to find a western route to the Moluccas. Battling storms, mutinies, and the unknown, Magellan died before reaching his destination. One ship ultimately returned to Spain after circumnavigating the world.
We are in a world of firsts at the moment, all of us trying to navigate our way through 2021 and what the future will mean for us.
Why, your digital Magellan you may well ask?
In the world of Sales & Marketing, it may feel like at times you are all at sea, not knowing where to begin with your digital transformation journey. Or maybe you are part way through and now feel like the programme has lost its bearings.
Alex helps teams map out a digital transformation journey, across sales and marketing, ensuring you reach your destination.