Down The Rabbit Hole
Social Selling: Explained (Ft. Alexander Low)

Social Selling: Explained (Ft. Alexander Low)

March 19, 2021

DTRH Ep.21: Social Selling: Explained - Ft. Alexander Low 

It's about time someone really explained how social selling works... Become a social selling Jedi by learning social sales psychology and the best practices to master the art. Alex and Rob joined forces to leak the esoteric recipe for success. 

Key Takeaways:

  1. The Paradox: The point of social selling is to sell. If you sell while social selling, you'll never sell a thing. 
  2. Do Not Pitch: The pitch is for the birds. It's not the point. The point is to connect and set a meeting.
  3. Be Human: Just because it's virtual doesn't mean you should change your typical social patterns.

 

Episode Summary 

In today’s episode of Down The Rabbit Hole, your host, Rob Turley, Co-Founder & Co-CEO at White Rabbit Intel, delves deep into the mind of Alex Low to tear away at the facade created by a virtual selling environment we call LinkedIn. 

Selling on social media platforms is not unlike any other form of selling. That is usually where people end up going wrong. They feel like they have a license to pitch at will when, in reality, nobody wants to be sold to. No one. 

Though, people love communicating and love to buy things. The key is to approach as if you were meeting someone for the first time at a cafe, and have a damn good reason to be doing so. Being genuine, showing real interest, and understanding the psychology behind what people need to be willing to engage with you is the secret sauce. 

 

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About Alex 

Alex Low likes to refer to the following story to describe his mission and purpose. 

 

In 1519, Ferdinand Magellan set sail from Spain with five ships to find a western route to the Moluccas. Battling storms, mutinies, and the unknown, Magellan died before reaching his destination. One ship ultimately returned to Spain after circumnavigating the world. 

We are in a world of firsts at the moment, all of us trying to navigate our way through 2021 and what the future will mean for us. 

Why, your digital Magellan you may well ask? 

In the world of Sales & Marketing, it may feel like at times you are all at sea, not knowing where to begin with your digital transformation journey. Or maybe you are part way through and now feel like the programme has lost its bearings. 

Alex helps teams map out a digital transformation journey, across sales and marketing, ensuring you reach your destination. 

 

Feel free to connect with Alex Low or Rob Turley on LinkedIn, or follow Alex @alexander_low and Rob @RobTurley2 on Twitter! 

#DTRHpodcast #FollowTheWhiteRabbit #Sales #SalesEnablement #Coaching #SalesTips #SalesTraining #askdigitalaskalex #socialselling #guidedselling

Technology & Marketing Psychology - “Get Shit Done” (Ft. Angela Proffitt)

Technology & Marketing Psychology - “Get Shit Done” (Ft. Angela Proffitt)

February 25, 2021

DTRH Ep.18: Technology & Marketing Psychology "Get Shit Done" - Feat. Angela Proffitt 

"Get Shit Done." Yeah, that old chestnut. The ultimate question is, "How?" Getting shit done is a formula. An age-old recipe. How do we get shit done? By using technology, marketing effectively, and reading a potential buyer's mind before meeting them.

 

Episode Summary 

In today’s episode of Down The Rabbit Hole, your host, Rob Turley, Co-Founder & Co-CEO at White Rabbit Intel, delves deep into the mind of Angela Proffitt to discuss how to "Get Shit Done" with the "Queen of Productivity" herself to fill those sales and marketing funnels.

Growth hacks are life lessons that are essential to success. Using the tools that enable you to require far less effort yet still be able to do more with more efficiency and effectiveness is critical to getting yourself into the most advantageous position possible. Learn how to get more done in less time and how to get better results with less effort.

Reading a potential buyer's mind using key elements of marketing psychology is critical to a smooth pipeline, and a shorter sales cycle. Creating a community around a product or a service is the most effective way to generate revenue from marketing materials, such as podcasts, webinars, and blog articles.

 

About Angela

Angela Proffitt is an award-winning 8-figure entrepreneur and CEO of GSD Creative. She is no stranger to the spotlight and is currently the host of the Business Unveiled podcast. As a consultant with several books as well as an in-demand speaker, Angela has appeared on ABC, CMT, TLC, E! as well as other national networks.

With a degree in psychology and proven expertise in productivity strategies that scale your business, her work has been featured in publications such as INC, Success, US Weekly & People magazine.

When she is not speaking, writing, or creating content, Angela can be found working with other CEOs, executives, entrepreneurs and or solopreneurs to implement and master processes that can turn any business into a profitable business.

Angela’s expertise has been extended to clientele such as Kellie Pickler of American Idol, Hillary Scott of Lady A, Patrick Carney of The Black Keys, country megastar Jason Aldean, and Eddie George former, a former Tennessee Titans football player—to name a few.

Angela currently serves as Mentor Chair for the Nashville chapter of the Entrepreneur's Organization; a global business network for entrepreneurs who make over one million in revenue.

 

Click to define YOUR Ideal Customer Persona! >>

 

Feel free to connect with Angela Proffitt or Rob Turley on LinkedIn, or Follow Angela @AngelaProffitt_ and Rob @RobTurley2 on Twitter! 

#DTRHpodcast #FollowTheWhiteRabbit #Sales #SalesEnablement #Coaching #SalesTips #productivity #gsd #getshitdone #Motivation #Business #smallbusiness #productivitytips #Entrepreneur #leadership #planahead #timemanagement #goals #visionboard #vision #innovation #technology #distractions #mindset #gsdacademy #foundation #timeblock

Don’t be an “Egotesticle”

Don’t be an “Egotesticle”

December 15, 2020

DTRH Ep.11: Don’t be an “Egotesticle” Feat. Marcus A. Chan 

Becoming a selling machine and achieving a stellar selling track record, whether you’re a rookie or a seasoned 30-year sales veteran, isn't that complicated. Listen to actionable sales tips and establish bulletproof confidence when selling—with a mindset shift to start crushing it from the lean mean selling machine, Marcus A. Chan. No fluff. No fancy stuff. No bullsh*t. Only results. 

 

Episode Summary 

In today’s episode of Down The Rabbit Hole, your host, Rob Turley, Co-Founder & Co-CEO at White Rabbit Intel delves deep into the mind of Marcus A. Chan to unearth the hidden gems within Marcus's high-performance, field-tested sales strategies. Every methodology has been field-tested thousands of times—nothing is a theory. 

We dive into the head of Marcus A. Chan to see where he came from, who he is, and how he got where he's at today. Learn about how he started out by selling Speedos and crushed it! Hear selling stories of origin that led to world-class online sales training programs and tools that drive sales revenue to six-figures or greater! 

Learn Marcus’s exact blueprint of "7 Simple Steps" to book more B2B appointments regardless of the economy. Get the most comprehensive step-by-step bulletproof sales blueprint to selling more and earning more that will ultimately transform your sales process and revenue. 

 

I realized to truly sell is to serve; at the highest level.” 
– Marcus A. Chan 

 

About Marcus 

From selling speedos to selling seven-figure contracts, meet Marcus A. Chan, the Founder of Venli Consulting Group. Marcus helps B2B salespeople supercharge their results through proven high-performance training and coaching systems. Learn to sell more and sell well—without needing years of experience. 

Marcus is a Founding Member of Rev Genius, creator of The Six Figure Sales Academy, and the author of 6x6 Success: The Six-Minute Success Blueprint, Member of the Forbes Council and has been featured on Yahoo! Finance, MarketWatch, and NBC. By the time Marcus was 22, he had built his first multi-million dollar business, and his decade of sales leadership experience, a decade of winning awards, help sales professionals crush sales quotes. 

 

Feel free to connect with Marcus A. Chan or Rob Turley on LinkedIn! Or Follow Marcus @mchan6x6, and Rob @RobTurley2 on Twitter! 

 

#DTRHpodcast #FollowTheWhiteRabbit #SalesEnablement #SalesCoaching #Sales #Consulting #Influencer #Entrepreneurship 

The Social Dilemma

The Social Dilemma

October 28, 2020

Down The Rabbit Hole 
Episode 5 - The Social Dilemma (Ft. Ian Moyse

Building and maintaining relationships with current clients are incredibly different from prospecting for new clients on social networks. Most salespeople neglect the “people” part of the top of the funnel selling processes. Automation does NOT help build rapport and relationships in a digital landscape. Making noise isn't effective selling. You're not fooling anyone.

 

Summary  

In today’s episode of Down The Rabbit Hole, we’re delving deep into the mind of Ian Moyse to uncover the truth about social selling that few understand, and even fewer wants to hear and accept. Discover the hidden sales opportunities that social selling offers—and find out for yourself whether social selling is worth the effort. Learn the industry secret strategies that make social selling effective for those who utilize it properly. 

Social Selling: A new sales technique that leverages your social network to find the right prospects and establish trust and rapport with existing connections. The key difference between social selling and traditional sales processes is that laser-targeted prospects lead to better sales lead generation, and altogether eliminates the need for cold calling.

Oftentimes sales teams jump into adopting social selling into their sales strategies as soon as they see an opportunity to make money on social. Most salespeople forget about the first part of the equation: social.

“Social channels are meant to connect real people, with real conversations that are authentic and sincere. Put the ‘people’ back into sales and focus on the ‘social’ of social selling.”

Ian is the EMEA Sales Director at Natterbox that delivers Salesforce CRM integrations like no other. He was awarded the BESMA UK Sales Director of the year and listed in the top 50 Sales Keynote speakers by Top Sales World. Ian is repeatedly featured as a keynote speaker for Oracle, SAP, HP, IBM, and Huawei; preaching his in-depth expertise in sales leadership, social selling, and blogging. 

Feel free to connect with Ian Moyse or Rob Turley on LinkedIn!

#DTRHpodcast #FollowTheWhiteRabbit #SalesEnablement #SocialSelling #Sales #SalesCoaching #Branding 

Selling Right 451

Selling Right 451

October 9, 2020

Down The Rabbit Hole Podcast 
Episode 2 - Selling Right 451 (Ft. James "SayWhatSales" Buckley) 
#DTRHpodcast #FollowTheWhiteRabbit #SalesEnablement
#SayWhatSales 

 

Podcast Topic 

The other side of sales: understanding the impact of personal branding and interpersonal skills on your sales numbers. 

 

Summary  

In this episode of Down The Rabbit Hole, we’re delving deep into the mind of James “Saywhatsales” Buckley. Learn how he has built a massive personal brand that resonates with his target market. Understand how he’s built such an impressive following and how building a strong personal brand is essential to achieve this. 

Apply the philosophy behind sales coaching and learn why it is very different in comparison to sales process training. Coaching has been proven as a more effective way to improve sales teams time and time again. Why is this? 

Unearth the secrets behind good interpersonal skills so that you may better understand how to communicate with others and how to deal with challenges, such as dealing with complaints, difficult buyers, and how to apply these skills to effectively sell in a virtual environment.   

James is a Director of Sales Execution and Evolution at JB Sales Training that has an infectious attitude and drives the powerful force of positivity into all the people he interacts with. B2B sales is his life, while positive relationship building and communication is his superpower. 

You can connect with James or connect with Rob on LinkedIn! 

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